The Ask

Back Ground

The Problem

Target

Insight

Solution

Showcase Busch Light as a brand that demonstrates a commitment to nature preservation through partnering with One Tree Planted.

Busch Light is a beer brand that focuses on both the emotion of being outdoors and the significance of nature. One Tree Planted is a non-profit organization dedicated to reforestation. Every dollar donated translates to One Tree Planted.

People do not prioritize sustainable habits.

Gen-z males, 21-26, who are social, enjoy outdoor activities, and drink beer.

People need to inconvenienced in order to take action.

Drink a Busch Light now, let Busch brighten the future. Limited edition packaging. Removing beer-case packaging stunt, shrink can size.

Take a minute to write an introduction that is short, sweet, and to the point.